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Blog » Charm and Comfort: The Coastal Grandmother Aesthetic
The “Coastal Grandmother” aesthetic has taken the internet by storm, captivating us all with its serene, timeless charm. Inspired by the relaxed lifestyle and effortless elegance of coastal living (and the movies of director Nancy Meyers) this trend celebrates comfort and natural materials perfectly blended with a touch of nostalgia. Spark new plans for an interior design update with our top Coastal Grandma style home ideas.
The Coastal Grandmother aesthetic initially emerged as a fashion trend, inspired by the relaxed and effortless style of older women who embody a laidback lifestyle. This trend gained popularity due to its timeless appeal, focusing on comfort and whimsical, vintage details.
As the trend evolved, it naturally transitioned into interior design. The same elements that define the coastal grandmother fashion style (muted tones, rustic fabrics and easy-going styling) are now applied to home interiors, creating a serene atmosphere that reflects the carefree spirit of coastal living.
Typically rustic yet refined, the Coastal Grandmother aesthetic is characterised by a soft colour palette and welcoming vibe. This is combined with organic textures and an overall sense of peace. It’s a style that evokes feelings of relaxation, slow living and connection to nature.
A Coastal Grandma house should feature elements that evoke a sense of tranquility, comfort, and timeless elegance. Imagine a dreamy beach cottage filled with soft, neutral colours and comforting natural materials such as wood and linen.
Key features might include weathered wood accents, vintage furniture, comfortable seating areas and large glass doors that let in plenty of natural light. The overall atmosphere should be relaxed and inviting, reminiscent of spending a leisurely day by the sea.
Delicate Colours | Pastel hues such as sage green, sky blue and cream are common choices. |
Rustic Materials | Incorporate elements like jute rugs, woven baskets, and driftwood. |
Lightweight Fabrics | Linen is a staple for its soft texture and breathable quality. |
Nautical Touches | Subtle nautical accents, such as seashells or striped patterns add character. |
Retro Finds | Antique furniture and vintage style pieces enhance the nostalgic feel. |
While both styles draw inspiration from coastal living, there are some key differences. Traditional coastal design often features bolder colours, more pronounced oceanic themes and a greater focus on functionality. Coastal Grandmother, on the other hand, is more understated and celebrates comfort, relaxation and whimsy.
Explore our trend reports on California Modern Interior Design, Modern Cottage Interiors and Modern Coastal Interiors for additional home makeover inspiration.
Incorporate bold patterns such as gingham or stripes to introduce a playful contrast against the neutral backdrop.
Weave in unique pops of colour through mismatched throw pillows, lush houseplants and personalised gallery walls for a lived-in feel.
Additionally, mixing vintage and modern pieces can create a more eclectic look, showcasing your individuality and keeping things fresh.
These unexpected elements can elevate the Coastal Grandmother aesthetic, making it feel fresh and contemporary while still maintaining its enduring appeal.
The right door can significantly impact the overall look and feel of your Coastal Grandma home. As well as investing in some patio doors for a seamless alfresco experience, you’ll also want to consider how your internal doors complement the vision. Here are some door styles that are best suited to Coastal Grandmother style:
White Doors
A classic choice that adds a clean, fresh look. Pair with lighter walls to illuminate the space.
Natural Wood Doors
Oak panel doors or internal cottage doors bring warmth and a connection to nature.
Glass Doors
French doors or doors with glazed panels create openness and allow natural light to flow.
Barn Doors
Sliding barn doors add rustic charm and can be customised with various finishes.
Layer and combine different materials, such as soft fabrics, oak internal doors and smooth ceramics to create depth and interest. Weathered furniture and imperfect finishes add character and authenticity. Incorporate plants, flowers and natural elements such as seashells or driftwood. A comfortable armchair, a soft throw and a stack of books can become a laidback focal point.
Whether you’re getting ready for hunker-down season or you’re looking ahead to sunnier days, Coastal Grandma style interiors are the ideal starting point for a light and airy home refresh.
Follow these guidelines to curate an inviting coastal grandmother-inspired space that reflects your personal style and brings a little joy to your everyday life.
Join us on Instagram for more interior design tips inspired by the latest trends.
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